Visual Identity Design I Creatives
At Center for Creative Learning, IIT Gandhinagar, I worked as a graphic design intern. I created a visual identity style guide which was applied to different digital and print collaterals.
Branding l Visual Identity
The brief was to create a brand identity for a new transport service started by the Ahmedabad Municipal Corporation. It consists of a large fleet of air-conditioned electric minibusses for last-mile connectivity.
User Experience Interface l User Interface Design
Visual Identity l Packaging Design
Illustration l Merchandise Design
The designs of the merch are inspired by birds and their elaborate courtship displays. The merchandise included of tote bags, hoodies and the boxes they might come in. The graphics are illustrative and simplified but also fun and exciting. It has typographic play and vibrant colours.
Brand Identity l UI Style Guide
Lotus Style is a B2B textile brand based in Ahmedabad, India. The brand would cater to big and small businesses. It has a special consignment model which makes the brand inclusive and “for the sellers”. Task was to do an UX analysis, create a visual identity and an application for the brand.