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Amrita Pandey

Visual Communication Designer


Visual Identity Design I Creatives

At Center for Creative Learning, IIT Gandhinagar, I worked as a graphic design intern. I created a visual identity style guide which was applied to different digital and print collaterals.

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Branding l Visual Identity

The brief was to create a brand identity for a new transport service started by the Ahmedabad Municipal Corporation. It consists of a large fleet of air-conditioned electric minibusses for last-mile connectivity.

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Illustration l Merchandise Design

The designs of the merch are inspired by birds and their elaborate courtship displays. The merchandise included of tote bags, hoodies and the boxes they might come in. The graphics are illustrative and simplified but also fun and exciting. It has typographic play and vibrant colours.

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Brand Identity l UI Style Guide

Lotus Style is a B2B textile brand based in Ahmedabad, India. The brand would cater to big and small businesses. It has a special consignment model which makes the brand inclusive and “for the sellers”. Task was to do an UX analysis, create a visual identity and an application for the brand.

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